
During our collaboration, Samaneh conducted an in-depth analysis of our e-commerce data, successfully identifying the key areas with the highest potential for improvement. Her ability to translate complex quantitative and qualitative insights into clear, actionable opportunities was extremely valuable for our team. Based on this analysis, she developed well-structured UX and ecosystem proposals aimed at optimizing our on-site promotional strategy. Her recommendations significantly improved the clarity, effectiveness, and user-centricity of our promotional flows, while maintaining strong alignment with both business objectives and brand identity.
The impact of her work was tangible and measurable: the implemented improvements directly contributed to achieving our highest-ever number of orders and revenue during the Black Friday period. This result clearly demonstrates her ability to combine strategic thinking, data-driven decision-making, and practical UX execution to drive real business growth.
Samaneh is a reliable, autonomous, and results-oriented professional, capable of collaborating effectively with multidisciplinary teams.

Diego Scateni
E-commerce Platform Manager, Yves Rocher